Last week Yahoo announced its new Yahoo mobile service for smartphones. The company also made the announcement that a new Yahoo messenger service was in the pipeline for the iPhone. The new service is accessible through mobile devices with Web browsers as well as a native iPhone application. It ties together many services, including email, social networking profiles, news, search, an address book and a calendar. The new launch clearly outlines Yahoo's intentions of becoming a major player in the potentially lucrative world of mobile advertising. Yahoo Mobile for the Web will feature display advertising from leading brands, and its integrated platform will let consumers send ads to friends, locate advertisers or their stores, and click to either call advertisers directly or learn more about the products or offers advertised. With Yahoo struggling financially of late they see mobile advertising as a key sector in order to ensure financial stability. But will Yahoo Mobile for the Web be able to provide the results they are looking for?
For more information on the the topic above click on the link below.
http://www.ecommercetimes.com/story/66698.html
For more information on the the topic above click on the link below.
http://www.ecommercetimes.com/story/66698.html
Posts
No comments:
Post a Comment